Autoglym Reflects the Best of British at Automechanika Shanghai

04 December 2014

Autoglym Reflects the Best of British at Automechanika Shanghai

Premium car care company Autoglym, which holds two royal warrants of approval from Her Majesty the Queen and HRH The Prince of Wales, will attend the Automechanika show in Shanghai this December.

This is the first time the British company will exhibit in China, and will bring with them a team of Technical Services Specialists who will host live product demonstrations using a Bentley GT Continental.

Nick Gaskin, Sales and Marketing Director at Autoglym said: “Autoglym are the experts when it comes to car care. Our name is synonymous with high quality products around the world, and we’ve been supplying these products to automotive professionals for nearly 50 years.

“We are a premium British brand with huge ambitions in the Chinese market. We have put a number of measures in place to grow our presence in China, including the recruitment of a new Country Manager based in Shanghai. We intend to develop our business through the recruitment of local distributors, with the aim of becoming the number one premium car care brand in China.”

Autoglym have already successfully taken their brand into many international markets including Europe, Australia and Canada, where they operate in partnership with local distributors.

Nick continues: “We work with our local partners to devise a suitable business strategy for their market, setting clear milestones and targets for growth. We provide an excellent profit opportunity for distributors and we support them to achieve rapid year-on-year business growth in line with our own ambitious targets.”

Established in 1965, Autoglym quickly developed a reputation for premium products in the world of automotive care and valeting. Their products combine speed, ease of use, superior performance and reliability.

The company also holds many long-standing relationships with motor racing teams and Autoglym’s associations with motorsport extend globally to include the World Touring Car Championship, the Renault World Series, Ferrari GT3, Porsche GT3 and the Blancpain Series.

Nick said: “Throughout the world, vehicle manufacturers and distributors, bodyshops, valeting companies, racing teams, transport operators and consumers trust Autoglym above all others.

“We invest heavily in innovation and we pride ourselves on being at the forefront of new developments in the vehicle care market.

“We’re delighted to be attending Automechanika Shanghai to meet with automotive professionals to share this knowledge and expertise.”